If you’ve been reading my blog posts at all for the past couple years, then it’s no secret that my husband and I “flip” houses. So, why do I hate that term? I’m not for sure that there’s even an actual definition for the term “flip house”, but in the day and age of HGTV everybody has an idea of what it is.
It may be different in various places around the country, but around our area flippers are notorious for certain things. Cutting out anything nice wherever possible to save a penny, painting the walls in the boring builder grade beige color, using basic builder grade light fixtures, tub inserts, cheap laminate or vinyl flooring, etc etc etc are a few of the things that typically come to mind.
While searching for granite for the kitchen of our last flip project the owner of the granite yard said, “Oh this is a flip house? Let me show you the granite most flippers use. It’s the cheapest we have here.” It was the most hideous granite they had. I would have never used it in any of our homes. But hearing those words spoke volumes that didn’t even need an explanation. By purchasing that granite, those flippers could advertise “granite counters in kitchen” in their real estate listing. Most other “flippers” would tell us we were crazy for purchasing granite that cost more than the basic quartz selections cost. But you know why we did that? Its not all about money to us.
We have a serious passion for what we do. It’s not just about the paycheck on closing day. Renovating these homes and bringing them back to life brings us more satisfaction than just how much our profit is at the end of the project. When I start designing a flip house I pick a personality for it. Like, what kind of voice would this house have if it could talk? What kind of mood do I want to portray through this design? Each home is different. In reality, very few things are alike in any of them. Making these decisions gives me little butterflies of excitement. And seeing it all come together in the end? I can’t even describe how exciting that is.
We don’t flip houses as quickly as some people do. Why? Because we add character and personality in things that will make us absolutely no return on our investment. I don’t know of any other flippers (well besides Tarek and Christina) that would sink money and time into something that literally increases the value of the house by zero dollars, but simply makes the home more attractive and custom. We just spent $355.00 on 3 sets of custom order shutters because we had to have the perfect ones in the perfect color for this home and the basic ones just didn’t evoke the same feeling. The basic ones at Lowe’s would have only cost $126.00 for the same 3 sets. Will we make that two hundred dollar price difference back when we sale the house? Nope. Does it matter to us? Nope. Why? Because we want people to know that if they ever purchase a home from us, they are getting a home that has had as much love poured into it by us as if we lived in it ourselves. The amount of time I spend designing these homes is worth thousands of dollars in design fees had they simply hired Hartman Interiors, and they’re getting that totally included.
We have a dream of eventually having such a positive name in our community that people are actually waiting for us to finish a home so they can potentially purchase it for themselves. That will never happen if we do things the way that most “flippers” do. It’s certainly not that we think we are any better than other house flippers, we’re just different. We simply choose to pour a little more of our heart and soul into these projects, even against the advice of others. We want buyers and potentially clients one day, to know that when Hartman Homes finishes a house it will be unlike any other in the neighborhood.
So, we’ll continue using the term “flipper” because that let’s people have a general idea of what we do, but now you know that what we do is actually so much more than that.